# Privacy Policy
Last updated: June 2026
Welcome to nice&good (accessible via https://www.niceandgood.co.uk). We make boutique guitar effects pedals and audio electronics. We are committed to protecting your personal data and privacy.
This policy outlines how we collect, use, and protect your information when you visit or purchase from our online store.
## 1. What Information We Collect
When you use our website or place an order, we collect the minimum necessary personal data required to fulfill your request:
* **Identity & Contact Data:** Your name, email address, billing address, and delivery address.
* **Transaction Data:** Details about the specific products you have purchased from us.
* **Technical Data:** Your IP address, browser type, and basic data regarding how you navigate our website.
## 2. How We Use Your Information
Under the UK GDPR, we only process your data when we have a lawful basis to do so. We use your data to:
* Fulfill and ship your orders (Contract necessity).
* Send you order confirmations and shipping updates via email.
* Provide customer support, warranty repairs, or component tracking for your pedals.
* Send you marketing newsletters, but ONLY if you explicitly opt-in at checkout. You can unsubscribe at any time.
## 3. Financial Data & Security
Your payment security is paramount. All financial transactions are securely processed externally by our integrated payment gateways (Stripe and/or PayPal). We never see, store, or have access to your credit or debit card details.
## 4. Third-Party Data Sharing
We do not sell, rent, or trade your personal data. To run our shop, we securely share minimal data with the following trusted service providers:
* **Big Cartel:** Our e-commerce platform, which securely hosts our website and checkout system.
* **Stripe / PayPal:** Our secure payment processors.
* **Fulfillment Partners:** Couriers and postal services (such as Royal Mail or DHL) who require your name and address to deliver your order.
* **Analytics Providers:** We use basic website analytics (like Google Analytics) to monitor traffic and improve the site layout.
## 5. Data Retention
We retain your order information for as long as necessary to manage accounting, tax obligations (up to 7 years in the UK), and to honor any long-term product warranties or pedal repair requests.
## 6. Your Rights (UK & EU Customers)
Under UK data protection laws, you have the right to look at the personal data we hold about you, request corrections to inaccurate information, or ask us to permanently delete your data.
If you wish to exercise any of these rights, or if you have any questions about this policy, please contact us directly at: [Your Brand Support Email Address].